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Company

About Occam

Golf business software from a PGA professional and a software founder, built to replace the patchwork.

Why Occam

Occam is named for Occam’s razor. The simplest explanation is usually the right one, and the simplest system is usually the one that gets used.

Most golf businesses run on a patchwork: a booking tool, a membership spreadsheet, a card reader, an email tool and a notes app nobody opens twice. Every one of them holds a piece of the same client, and the pro is the integration.

We built one system. Scheduling, memberships, payments and coaching share one client record. Caddie books clients from the booking page and hears what they want. Marshal reads what they do and tells the team where to look next. A person approves every change.

Built by people who know golf and software

The founders · 1.0
Christof Appel, Co-Founder of Occam Golf

Christof Appel

Co-Founder

Entrepreneur and PGA professional who has co-founded companies across social networks, media, and DTC brands. Worked with executive teams at Google, Nike, and Toyota. Competed on pro tours and consulted for PING, Callaway, KBS, and the PGA Tour. Co-founded Occam Golf to turn coaching expertise into sustainable businesses.

  • PGA Pro
  • Startups
  • CX
  • Growth
Brandon Ellis, Co-Founder of Occam Golf

Brandon Ellis

Co-Founder

Seasoned technology executive with deep expertise in SaaS, E-commerce, Payments, and Cloud Development. Track record of building products end to end, scaling high-performing teams, and positioning companies for acquisition. Co-founded Occam Golf to give golf professionals one system to run and grow their business.

  • SaaS
  • Payments
  • Cloud
  • Product

Where we are

The company · 2.0
  • 2024 Founded
  • 2026 Caddie and Marshal live
  • iOS and Android Apps for clients and staff
  • 5 countries US, Canada, UK, Australia and New Zealand

How we work

Commitments · 3.0
  • One plan

    No tiers, no seats, no setup or cancellation fees. $30/month, unlimited bookings, for a pro on their own or a facility with several locations.

  • The client covers the fee

    You set your price. The service fee is added at checkout and the client pays it, so what you receive is what you charged, minus card processing.

  • A person approves every change

    Marshal proposes. Your team decides. Each approved change is tracked for 14 days, so you know which ones paid off.

Start with a 14-day trial

$30/month after that. Unlimited bookings. Your client pays the 4% service fee, you keep 100% of your price, minus standard processor fees.