Our Story

About Occam Golf

We're building the future of golf business management, one lesson at a time.

Our Mission

At Occam, we believe managing a golf business should be as enjoyable as playing the game itself. We're on a mission to eliminate the complexity and friction that holds teaching pros and clubs back, replacing outdated systems with modern, intuitive software that just works.

Named after Occam's Razor, the principle that the simplest solution is usually the best, we're committed to cutting through complexity and delivering elegant solutions for golf professionals everywhere.

The Team

Brandon Ellis

Co-Founder

Brandon is a seasoned technology executive with a proven track record of building and scaling high-performing teams in fast-paced startup environments. With deep expertise in SaaS, E-commerce, Payments, and Cloud Development, he brings a hands-on understanding of technical challenges combined with strategic product vision. His leadership has driven measurable successes, including award-winning products and positioning companies for acquisition. He co-founded Occam Golf to deliver customer-centric solutions that help golf professionals streamline their operations and grow their businesses.

Christof Appel

Co-Founder

Christof is an entrepreneur and professional golfer who has co-founded companies in South Africa and the U.S. across social networks, media, and DTC brands. He’s worked globally with high-growth startups and executive teams at Google, Nike, and Toyota on product innovation, customer experience, and revenue growth. In golf, he has competed on several pro tours, coached as a PGA professional, and consulted for PING, Callaway, KBS, and the PGA Tour. He co-founded Occam Golf after years of building custom software, coaching curricula, and business operations systems that help teaching professionals turn their expertise into a sustainable business and deliver real results for golfers globally.

What We Stand For

Simplicity First

We cut through complexity to deliver solutions that are powerful yet intuitive. No bloat, no confusion, just tools that work.

Customer Obsessed

Every feature we build starts with understanding our customers' real challenges. Your success is our success.

Relentlessly Innovative

The golf industry deserves modern technology. We're constantly pushing boundaries to deliver cutting-edge solutions.

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