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Our Story

About Occam Golf

We're building the future of golf business management, one lesson at a time.

Managing a golf business should be as enjoyable as playing the game itself.

Named after Occam's Razor, the principle that the simplest solution is usually the best, we're on a mission to eliminate the complexity and friction that holds teaching pros and clubs back. Replacing outdated systems with modern, intuitive software that just works.

How we got here

Our Story

2024

The problem

After years of building custom scheduling, billing, and coaching tools for golf businesses, we realized every facility was solving the same problems with different spreadsheets.

2025

The platform

We combined our experience in SaaS product development with deep golf industry knowledge to build Occam: one platform that replaces the patchwork.

2026

AI-native

Caddie and Marshal launched, making Occam the first golf platform with AI agents that capture demand and drive operations, with human approval on every change.

The team

Built by people who know golf and software

Brandon Ellis, Co-Founder of Occam Golf

Brandon Ellis

Co-Founder

Seasoned technology executive with deep expertise in SaaS, E-commerce, Payments, and Cloud Development. Track record of building award-winning products, scaling high-performing teams, and positioning companies for acquisition. Co-founded Occam Golf to deliver customer-centric solutions that help golf professionals streamline operations and grow.

  • SaaS
  • Payments
  • Cloud
  • Product
Christof Appel, Co-Founder of Occam Golf

Christof Appel

Co-Founder

Entrepreneur and PGA professional who has co-founded companies across social networks, media, and DTC brands. Worked with executive teams at Google, Nike, and Toyota. Competed on pro tours and consulted for PING, Callaway, KBS, and the PGA Tour. Co-founded Occam Golf to turn coaching expertise into sustainable businesses.

  • PGA Pro
  • Startups
  • CX
  • Growth

What We Stand For

Simplicity First

We cut through complexity to deliver solutions that are powerful yet intuitive. No bloat, no confusion, just tools that work.

Customer Obsessed

Every feature we build starts with understanding our customers' real challenges. Your success is our success.

Relentlessly Innovative

The golf industry deserves modern technology. We're constantly pushing boundaries to deliver cutting-edge solutions.

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